TMS AD STUDIO
NC · SC · VA · TN — LOCAL PAYMENT SOLUTIONS
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Select your market and business type, then click Generate All Variants

🎯 Primary Audience

  • Small business owners 35–60
  • Currently paying 2.5–3.5% processing fees
  • Decision maker or owner-operator
  • Local community-oriented mindset
  • NC / SC / VA / TN regional focus

📷 Creative Strategy

  • Lead with local trust and relationship
  • Show real savings amounts (20–40%)
  • Personal account manager angle
  • Community roots: Triangle, Charlotte, Triad
  • Cardinal mascot = NC identity

🎯 Meta Targeting

  • Facebook Business owners interest
  • Small business / Self-employed behavior
  • Age 35–65, geo-targeted to NC/SC/VA/TN
  • Restaurant owners, retail operators
  • Lookalike from existing client list

📈 Performance Benchmarks

  • CTR target: 1.5%+ (B2B local)
  • CPL target: under $25
  • Frequency cap: 3 per week
  • Run time: 7–14 days per creative
  • Budget: $20–50/day per ad set

📗 TMS Brand Playbook

Triangle Merchant Services is the local relationship play — personal account manager, NC/SC/VA/TN roots, community partner. Every ad leads with local trust, not just savings.

🏭 Brand Colors

Navy Blue: #2D77BB  |  Sky Blue: #9BD4F5  |  White backgrounds

Logo placement: UPPER LEFT CORNER — always leave this area blank in AI images.

⚡ Ad Angles (Spun Automatically)

🌟 Tones (Spun Automatically)

📷 Photography Style

Canon EOS R5, RF 50mm f/1.4, ultra-sharp detail, hyper-realistic advertising photography. Professional warm natural lighting. NOT corporate stock art — genuine, locally-rooted, approachable. 1080x1350px (4:5) for Facebook feed.